Maximize Your Company’s Presence On LinkedIn
LinkedIn is a valuable resource for businesses that are looking to hire top talent, generate leads, or raise brand awareness. Given the current social media landscape, it’s no surprise that many businesses are increasing their LinkedIn marketing efforts.
LinkedIn is a place to make real connections, network, and grow. The platform is filled with opportunities to reach and engage with people organically.
Instagram, Twitter, and Facebook all put an emphasis on ‘likes’, but LinkedIn emphasizes on a genuine conversation in their online community.
LinkedIn has discovered its niche: “professional network.” The word “professional” distinguishes LinkedIn from other social media platforms.
When users arrive on the site, they are already primed for industry information, which is a huge gain for B2B marketers looking to communicate their brand stories with potential partners, customers, and team members.
According to a report by Content Marketing Institute, LinkedIn is the most preferred social media network for content marketing among B2B marketers, with 95% of them using it for organic content marketing. It’s also the most popular sponsored social media network with 76% of B2B content marketers using it.
Do I Need a LinkedIn Business Page?
Short answer — Yes!
Long answer — LinkedIn accounts for more than half of all social traffic to B2B websites. LinkedIn, Facebook, and Twitter collectively drive 90% of social traffic to B2B sites and blogs, with LinkedIn contributing for more than half of that traffic.
The very first step is to fill up your LinkedIn company profile and update it on a regular basis with content targeted to appeal to your target audience.
Before you start doing anything, you’ll need a few tactics, and an optimized company page is one of them. Anyone who is considering interacting with your brand inadvertently first looks at your page. Therefore, make sure your page contains enough information when someone visits it.
Did you know you can optimize your LinkedIn Page for search? This will ensure that your page is completely searchable on Google and other major search engines.
This is how you do it:
- Find and use relevant keywords
- Build a strong about us section
- Update your page on a regular basis. Fresh content is indexed regularly, which aids the search engine to recognize your page as an active and valuable source of information.
Remember your LinkedIn marketing approach will most likely differ from your other platforms’ strategies. Thought leadership is valued by LinkedIn users, therefore the most relevant material is not only engaging but also gives actionable takeaways that matter to your audience and sector.
This is an ongoing effort, and You’ll be able to use LinkedIn analytics to truly get to know your audience and what content they respond to over time.