Audiences today devour content at an unusual rate. In India, an average consumer spends 2.25 hours daily on social media. In this time frame, they might scroll through approximately 8100 pieces of content or even 135 one-minute videos for that matter. These numbers are huge considering the 31.2% …

LinkedIn has slowly but steadily crawled to the top and become the most preferred social platform for company growth. The majority of Marketers, CMO’s and Managers are looking at LinkedIn as more than just a hiring platform. …

The pristine white silicon giant needs no introduction when it comes to tech, innovation, and pop culture. All of us have been there — lusting over the latest version of an iPhone or craving for a Mac Upgrade, salivating over AirPods, or secretly wishing for an iPad but not being…

LinkedIn is a valuable resource for businesses that are looking to hire top talent, generate leads, or raise brand awareness. Given the current social media landscape, it’s no surprise that many businesses are increasing their LinkedIn marketing efforts. LinkedIn is a place to make real connections, network, and grow. The…

We understand you’re likely wearing numerous hats and managing multiple duties as a sophisticated marketer. With the new, ‘Boost’ option, LinkedIn makes it easier for marketers to boost the reach of their articles just like facebook. …

Almost all of us are accustomed to recurring payments/subscriptions in some form or the other. The option of auto payment has simplified our lives with a quick no-intervention way to pay for bills, entertainment, services, etc. However, the new e-mandate has taken India by storm. The recurring payments in India…

Everyday so much information is fed to our brain through various platforms that we are gradually losing patience to sit down watch, read, or listen to long content. And if you think from a marketer’s perspective, our declining attention spans are a great challenge. Even more so when it comes…

Marketing on Instagram is a popular way brands connect with their audiences. They do so with visuals. It has gained popularity as it’s an easier method for brands to display their cultures, engage with customers, and show off products in a new light. Instagram users aren’t just active, they’re engaged…

We see a lot of updates by Instagram for its users to keep them hooked to its app. Here it is once again. Instagram has come up with two new features for its stories. Stories are now the heart and soul of Instagram, and while many of the new changes…